Google Play doesn’t make use of a keyword field. We’ll discuss these key phrases later, but researching and planning continues to be greatly vital that you ASO around the Android side. Google Play shows either rows or tiles of search engine results with respect to the device. Android customers could see more recent results for game developer application store queries, but ranking within the top yields the very best ASO results no matter platform.
Mechanics of ASO
There are lots of characteristics affecting application search engine results, and a few vary by platform. For instance within the Application Store, there’s an explicit keyword field where designers enter their key phrases. However Google Play crawls the app’s description for key phrases. Such as the keyword field above, we’ll write down these discrepancies on the way.
Make use of a Descriptive Title
Around the iOS platform, there’s two different application game titles. The bundle display name and also the iTunes Connect application name. The bundle display name is exactly what seems on the user’s phone. This title ought to be 11-14 figures lengthy and it has no effect on ASO. The iTunes Connect application name is exactly what seems within the Application Store and it has a 255 character limit. This title doesn’t want to use the entire 255 – oftentimes that might be excessive. However, it ought to be descriptive and can include strong key phrases.
Apps rank greater for key phrases put into the title field. The title field is among the most underutilized aspects of ASO. Go ahead and take hyper-competitive Casino category. Here are the very best five recent results for the query “casino” within the Application Store:
ASO for game designers
5 Best recent results for the query “casino” within the Application game developer
All of the above apps have a minimum of six words within the title and between 40 to 100 figures. All of them use most of the same casino-related key phrases directly within the title.
Some application marketers reason that a lengthy title isn’t good branding or perhaps an ellipsis in the finish from the title is harmful to some company’s branding. However, it’s obvious according to Apple’s search engine results that key phrases within the title drive downloads. To keep the company experience, give a dash or colon following the app’s name as with the look above.